I’m an independent software architect based in Israel. I take ownership of important technical work that your team can’t get to, and tend to find the small fix instead of the big rewrite.
Infra projects you need done properly
Database migrations, cloud moves, build system overhauls, cost takeouts. The hard stuff.
Years of handling traffic and failure at Facebook scale means I can usually predict failure modes, and design around them.
- AWS to GCP migration: $5K/month saved, zero downtime
- Cassandra to DynamoDB migration, no downtime
- Build times from 30min to 3min, success rate from 70% to 97%
- Java 8 to Java 17 migration, no rollback
- Pipeline success rate from 5% to 97%
Prototypes built to validate or grow
Got an idea that needs building? I do fail-fast prototypes - quick to validate, structured so you can grow them if they work or throw them out if they don’t. Mobile, web, backend, infra. No over-engineering, no corners cut that’ll bite you later.
Things are on fire, big time
Call me. I’ve managed company-wide crises at Facebook - including the password-logging incident - and know how to run a response:
- Stakeholder comms
- Audit trails
- Remediation
- Post-mortem
Background
I started in Israeli Navy DevOps, was the first DevOps hire at a martech startup, then spent six years at Facebook on reliability, performance, and security at billion-user scale. After that, architect roles at two growth-stage startups. Independent since 2025.
I’m self-taught across most of what I do - coding as a kid, sysadmin in high school, scripting in the Navy, Linux when I moved to the startup scene. Twenty years of landing in unfamiliar systems and becoming useful fast.
CS degree from Open University (with honors).
I work fixed-price when scope is clear, hourly when it isn’t. Mostly remote.
About this blog
I started writing in 2010 because I kept running into problems with no solutions online. So when I figured things out, I posted them myself for other people to find.
Some of my posts went places or proved helpful to others. Some were just helpful to future-me.